hong kong jockey club
Horse racing is a sport with an aging audience, largely because of the complexity of wagering, and the Hong Kong Jockey Club is among the world’s largest and oldest tracks. This 9'3" multi-touch surface makes wagering more fun, more social, and more comfortable for a new audience of racing enthusiasts by distilling the process down to its fundamentals, without complicated race forms or books. 8 guests use this table simultaneously. I led a team of UX designers through the concept and execution of this product, which included physical affordances, digital interface, and security requirements because of the RFID card-based betting transactions facilitated by the table.