POSSIBLE May 2016 - Present
Creative Director, User Experience Design
Provide creative leadership for the sites and experiences that we create for our clients, and to the User Experience Design group at POSSIBLE Los Angeles.
Clients: Microsoft, AT&T, Acura
TRUECAR, INC. May 2015 - April 2016
Senior Director, Experience Design
Experience Design leader for the Data Platforms Group. Collaborated with product managers, subject matter experts and internal executive stakeholders to create new, and to improve upon existing products for OEM, Dealer and Car-Buying audiences.
DEUTSCH, INC. September 2013 - May 2015
VP, Experience Design Director
Experience Design leader at Deutsch LA.Worked with a team of User Experience Designers to deliver original and shareable digital experiences for campaigns, sites, applications and social executions.
Clients: Diamond Foods, Esurance, Pizza Hut, Taco Bell, Target, Vivint
BBDO NY August 2011 - September 2013
VP, User Experience Design
Work among a team of advertising creatives to concept and create digital experiences as stand-alone campaigns, or as companions to off-line campaign work. Represent the User Experience Design discipline internally and to clients on behalf of BBDO NY.
Clients: AT&T, Denon, FedEx, GE, HBO, M&Ms, Save the Children, Snickers, Twix
POSSIBLE / SCHEMATIC April 2005 - August 2011
Director, User Experience Design
Head of the User Experience Design department at Schematic’s NY office. Hired, evaluated and mentored a staff of User Experience Designers. Provided creative and strategic leadership to clients and helped to create original insights for new business proposals.
Clients: Bank of America, Hong Kong Jockey Club, Intel, Macy’s, Merrill Lynch, Time Inc., Time Warner
User Experience Lead
Supervised a team of User Experience Designers in the creation of feature definition documents, business requirements, user personas, interaction models, wireframes and functional specifications. Provided a point of continuity for a project from start to finish in order to assure the integrity of the original vision in the project’s creative and technical execution.
Clients: ABC, Bank of America, Cannes Lions, Clearwire, ITV, Logitech, Microsoft, SanDisk, T-Mobile
Senior User Experience Designer
Created wireframes, site maps, application flows, and interaction diagrams for mobile and web-based applications based on client business and functional requirements.
Clients: ABC, Amp’d Mobile, DirecTV, Motorola
Senior Systems Analyst
Worked with clients and 3rd-party vendors to document detailed functional requirements, and to define optimal solutions to meet business needs within constraints of time and budget. Architected a custom content management system to power 3 sites, 1 mobile phone UI, and a media catalog containing more than 600K individual items and content subscriptions.
Clients: ABC, Amp’d Mobile, DirecTV, Motorola, Starz Vongo
NEW WAVE ENTERTAINMENT July 2002 - April 2005
RAZORFISH June 2000 - July 2002
Senior Functional Analyst
Clients: Audi, Cisco Systems, Estee Lauder, Razorfish Corporate
CIGNA HEALTHCARE May 1999 - June 2000
Project Planning Consultant
EDS CORPORATE SYSTEMS June 1998 - May 1999
Client: Blue Cross / Blue Shield of Massachusetts
Master of Science, Information Technology
Bachelor of Science, Finance