POSSIBLE     May 2016 - Present

Creative Director, User Experience Design

Provide creative leadership for the sites and experiences that we create for our clients, and to the User Experience Design group at POSSIBLE Los Angeles.

Clients: Microsoft, AT&T, Acura


TRUECAR, INC.     May 2015 - April 2016

Senior Director, Experience Design

Experience Design leader for the Data Platforms Group. Collaborated with product managers, subject matter experts and internal executive stakeholders to create new, and to improve upon existing products for OEM, Dealer and Car-Buying audiences.


DEUTSCH, INC.     September 2013 - May 2015 

VP, Experience Design Director  

Experience Design leader at Deutsch LA.Worked with a team of User Experience Designers to deliver original and shareable digital experiences for campaigns, sites, applications and social executions.

Clients: Diamond Foods, Esurance, Pizza Hut, Taco Bell, Target, Vivint


BBDO NY     August 2011 - September 2013

VP, User Experience Design

Work among a team of advertising creatives to concept and create digital experiences as stand-alone campaigns, or as companions to off-line campaign work. Represent the User Experience Design discipline internally and to clients on behalf of BBDO NY.

Clients: AT&T, Denon, FedEx, GE, HBO, M&Ms, Save the Children, Snickers, Twix


POSSIBLE / SCHEMATIC     April 2005 - August 2011

Director, User Experience Design

Head of the User Experience Design department at Schematic’s NY office. Hired, evaluated and mentored a staff of User Experience Designers. Provided creative and strategic leadership to clients and helped to create original insights for new business proposals.

Clients: Bank of America, Hong Kong Jockey Club, Intel, Macy’s, Merrill Lynch, Time Inc., Time Warner


User Experience Lead

Supervised a team of User Experience Designers in the creation of feature definition documents, business requirements, user personas, interaction models, wireframes and functional specifications. Provided a point of continuity for a project from start to finish in order to assure the integrity of the original vision in the project’s creative and technical execution.

Clients: ABC, Bank of America, Cannes Lions, Clearwire, ITV, Logitech, Microsoft, SanDisk, T-Mobile


Senior User Experience Designer

Created wireframes, site maps, application flows, and interaction diagrams for mobile and web-based applications based on client business and functional requirements.

Clients: ABC, Amp’d Mobile, DirecTV, Motorola


Senior Systems Analyst

Worked with clients and 3rd-party vendors to document detailed functional requirements, and to define optimal solutions to meet business needs within constraints of time and budget. Architected a custom content management system to power 3 sites, 1 mobile phone UI, and a media catalog containing more than 600K individual items and content subscriptions.

Clients: ABC, Amp’d Mobile, DirecTV, Motorola, Starz Vongo


NEW WAVE ENTERTAINMENT     July 2002 - April 2005

DVD Producer


RAZORFISH     June 2000 - July 2002

Senior Functional Analyst

Clients: Audi, Cisco Systems, Estee Lauder, Razorfish Corporate


CIGNA HEALTHCARE     May 1999 - June 2000

Project Planning Consultant


EDS CORPORATE SYSTEMS     June 1998 - May 1999

Business Analyst

Client: Blue Cross / Blue Shield of Massachusetts



Bentley University

Master of Science, Information Technology

Bachelor of Science, Finance






Los Angeles, CA